It was the Ritz Carlton Hotel in Berlin the location for the event on the 23rd April 2012 on Traceability in Fashion (live streaming). Without a doubt a great success as a large number of people from the industry participated and asked interesting questions in the final debate. The subject is definitely a hot topic, in the era of market globalization, with Chinese consumers fed up with not knowing where the products they are buying are really coming from and Ikea deciding to delocalize in Italy.
As Bruno Amoroso, president of Unionfiliere, explains “You don’t have to be Made in Italy to obtain the certification of traceability TF”
The TF Traceability & Fashion project certifies the history of the product you are buying.
This way, it is the consumer who decides in the end, if he wants to buy a product that comes from Italy, China or India.
Sabrina Carbone, designer at Sati Bibò, tells her story and talks about the importance that TF certification has in her “idealistic” project of Interchangeable Style Handbags fully crafted by hand in Italy.